But what does it take to become a really successful blogger?

March 5, 2006

1. GREAT CONTENT: If your content isn’t interesting and relevant to your target market, your blog won’t work. It’s as simple as that. You’ll be surprised, however, how easy it is to find things to write about if you really put your mind to it. It could be news articles about your industry, product updates, interviews, personal insights into topics of importance to your target audience…

2. REGULAR UPDATING: I won’t lie to you: there are some days when I really find it hard to find the time to post a new article. But if I don’t post, no one will come back. It’s like subscribing to a daily newspaper but only getting a copy delivered now and then! So post often and your audience will keep coming back. And regularly adding fresh content to your blog also gives you a boost in the search engine rankings

3. YOUR OWN DISTINCT VOICE: It’s important that you write in your own voice. A blog is no place for formality and corporate speak. It’s more of a forum… a place where ideas can flourish and topics of current interest can be debated. You don’t even need to be a brilliant writer… you just need to be able to relate to your audience and give them good content.

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